Stellantis (ex-PSA)
Client: Stellantis
Date: 2009 – Today
Expertise: Commercial images and films
From simple visuals to interactive web configurators, Stellantis (formerly PSA) and historical client of LS, wanted qualitative marketing content in significant volumes to promote and demonstrate the exhaustiveness of its car fleets: Peugeot, DS and Citroën.
Although the photorealistic 3D images of the cars from these brands were to be displayed in their respective graphic charters, they nevertheless had to reflect their belonging to the Stellantis group. Thus, the large automotive group was also looking to standardize its visual identity through these visual contents.
To optimize and accelerate the image production process, the teams at LS GROUP created an automated pipeline from the optimization of 3D data to the application of materials and colors. Therefore, the uniformity sought by Stellantis was respected. In the end, we were able to produce about 70/100 thousand images of cars that met the requirements of the brands in 5/6 weeks. That is more than 1 million images per year.