Levi’s
Client: Levi's
Date: 2022
Expertise: Real time, configurator, 3D development and rendering, UI, HTML, WebGL.
Levi's, an iconic brand in the denim industry, needed to create a unique marketing experience around their new pair of LS1 trainers.
The objective was to offer a real-time 3D experience to promote this pair during an ephemeral event in a Paris boutique.
To meet Levi's need for personalisation and interactivity, our teams worked with Ozalyd to develop a real-time shoe configurator. Integrated into a Courir shop in Chatelet-les-Halles, this solution enabled visitors to immerse themselves in an immersive experience.
We modelled the trainers in 3D using visual references. The textures and lighting were designed to make all the interactions as realistic as possible.
The webGL configurator was developed on Sketchfab. This technology made the model accessible on a variety of media: computer, mobile, tablet, etc.
Customisation is at the heart of the experience.
Customers were able to choose different design elements, colours and more, creating a unique pair of trainers that reflected their tastes. In addition to personalisation, the 3D experience provided