KRUPS - SEB
Expertise: Custom Solutions
The German household appliances brand, Krups, and LS GROUP worked together to create an original and interactive multiplatform experience for the new "Prep and cook" food processor. As a subsidiary of Groupe SEB, the world leader in small household appliances, Krups emphasizes the aesthetics and innovation of its products in its communications. The brand therefore wanted to develop a 360° experience of the food processor to guarantee its users a satisfactory experience from start to finish.
Like Krups, our teams pay the utmost attention to detail and finishing touches. That includes the 3D modeling of a complete kitchen where the food processor was the main component of the experience. On this Krups robot, our 3D artists were keen to deliver a realistic rendering to optimize the customer projection. Finally, our developers created a simple and uncluttered interactive interface, offering technical and explanatory views of the product. We went further with the product by producing a photorealistic promotional video (not included in the project).