LS GROUP at Laval Virtual 2025 – Shaping the future of XR for retail & industry!

LS GROUP will participate in Laval Virtual 2025, the main french event dedicated to immersive technologies. This year, we are presenting our latest XR innovations across two dedicated spaces, showcasing how real-time 3D, augmented reality (AR), and virtual reality (VR) are transforming both the retail and industrial sectors. 

Two stands, two visions of XR innovation 

🔹 LS STUDIO Stand – A space dedicated to retail and e-commerce innovations, featuring interactive 3D configurators, hyper-realistic product visualization, and immersive AR/VR experiences. With SmartPixels now part of LS GROUP, our XR solutions for luxury and premium brands are more powerful than ever. Visitors will get a hands-on experience of how our solutions enhance product personalization, improve customer engagement, and reduce e-commerce returns. 

🔹  HTC VIVE Stand (showcasing LS INDUSTRY solutions) – LS GROUP will also be present at the  HTC VIVE stand, where we will demonstrate XR Twin, our XR-driven suite designed for industrial applications. Whether for training, maintenance, or production optimization, our proprietary XR Suite helps industries streamline operations and improve efficiency through cutting-edge virtual simulations and digital twins. 

LS STUDIO: pushing the boundaries of immersive Retail 

At Laval Virtual 2025, LS STUDIO will unveil the next generation of immersive customer experiences. From real-time 3D configurators that allow customers to customize luxury items down to the finest details, to AR tools that let shoppers virtually try products before purchase, LS STUDIO is redefining the retail journey. 

This transformation is strengthened by the expertise of SmartPixels, a leader in 3D product visualization. Together, we have developed innovative digital solutions for Chloé, Church’s, and other major brands, bringing interactive customization to both online and in-store shopping. 

“With SmartPixels, we offer brands unparalleled XR experiences that combine photorealism, interactivity, and personalization. Our goal is to empower retailers with tools that enhance engagement, reduce returns, and create a more seamless shopping experience,” explains Bertrand Piquard, CEO of LS GROUP. 

LS INDUSTRY: XR for industrial efficiency 

In parallel, LS INDUSTRY is addressing the growing demand for XR solutions in the industrial sector. At the  HTC VIVE stand, we will demonstrate how extended reality is revolutionizing training, production workflows, and operational efficiency. 

By integrating XR into industrial environments, LS INDUSTRY is enabling companies to reduce costs, improve accuracy, and accelerate employee training through realistic, interactive experiences. 

Join LS GROUP at Laval Virtual 2025! 

📍 April 11-13, 2025 – Laval Virtual  

🔹 Find us at our LS STUDIO stand for immersive retail solutions.  

🔹 Visit us at the  HTC VIVE stand to explore LS INDUSTRY innovations. 

We invite you to discover how XR is transforming retail and industry with cutting-edge interactive experiences. Let’s shape the future of immersive 3D together 

️Want your ticket for Laval Virtual? 

Contact us and join us at the event!