Stellantis (ex-PSA)

Photorealistic 3D images of Stellantis vehicles

From simple visuals to interactive web configurators, Stellantis (formerly PSA) and historical client of LS, wanted qualitative marketing content in significant volumes to promote and demonstrate the exhaustiveness of its car fleets: Peugeot, DS and Citroën.

 

Although the photorealistic 3D images of the cars from these brands were to be displayed in their respective graphic charters, they nevertheless had to reflect their belonging to the Stellantis group. Thus, the large automotive group was also looking to standardize its visual identity through these visual contents.

Client: Stellantis

Date: 2009 – Today

Expertise: Commercial images and films

#Configurator #PhotorealisticImages #Precalculated #Automotive

To optimize and accelerate the image production process, the teams at LS Group created an automated pipeline from the optimization of 3D data to the application of materials and colors.


Therefore, the uniformity sought by Stellantis was respected.


In the end, we were able to produce about 70/100 thousand images of cars that met the requirements of the brands in 5/6 weeks. That is more than 1 million images per year.

​Originally known as Light And Shadows, we wanted to inject a new dynamic into the brand. This is why we are becoming LS GROUP: A clearer identity, easier to express, but which retains the experience accumulated since our creation in 2009.

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