Chanel
Client: Chanel
Date : 2018
Expertise: Configurator
Elegant, timeless and contemporary, the J12 watch is the perfect embodiment of the Chanel spirit. It is available in different models, from the bright white of the day to the intense black of the night.
Concerned about customer relations, the luxury brand wanted to deliver a consumer experience that matched the product they were buying. Therefore, the brand envisioned an interactive experience demonstrating the three possible configurations in an iOS mobile device.
Using Unreal Engine 4, our Studio team modeled the sleek and elegant silhouette of the J12 watch. From the case, through the dial, to the bezel and the bracelet, our 3D computer graphics artists ensured the visual and technical conformity of the jewel. Made of glazed ceramic, they also worked on the reflection of the light to guarantee a rendering that is almost faithful to reality. Then our engineers and 3D developers took great care with the interface and the human-machine interactions (HMI) with the application in the iOS ecosystem.